De Gruchy, a prestigious department store on the island of Jersey, has selected Durrell Wildlife Conservation Trust for its annual challenge to raise £10,000 for a local charity. Durrell asked TheFrameworks to design a prominent window display that would support Durrell’s work helping to save animals from extinction – and encourage people to buy a Durrell gift from inside the store.
And what better illustration of the failure to preserve endangered species than the plight of the dodo? Capitalising on Durrell’s influence and importance in the world of conservation, we designed a window display featuring one of only four dodo skeletons believed to have survived the 350 years since the dodo was lost to the world. With such a rare specimen at its heart, the striking Durrel display has already been pulling in the crowds – and drawing the attention of both local and national media.
If you’re in St Helier go and take a look: the skeleton will be on display until 16 April. And if you can’t make it in person you can learn more here.