Today’s Detroit News discusses the possibility that “iPad” could become a generic term used for tablet computers in a way similar to how “Kleenex” and “Band-Aid” are used to generally refer to facial tissues and bandages.
This holiday season, as I gather together with friends and family, I’ll be enjoying great food and conversation while trying to explain that my new job involves branding, not advertising. So imagine my delight when I discovered a new board game designed to demonstrate how well branding has infiltrated the collective human consciousness.
My biggest challenge with board games is simply getting people to play with me, but the challenge in “Brand Memory” from BIS Publishers is to find matching pairs of a brand, based solely on their characteristic color/style elements and a short description of the brand. The game shows you can swap a company’s name or slogan with different text and people will still recognize a well-known brand, simply based on the design elements.