I’ve now seen two episodes of AMC’s new television series, “The Pitch,” in which each week two different advertising companies compete for a single client’s business. We get to see the whole process, from the client’s briefing meeting, through the agency’s development process, to the final pitch and agency selection.
The show’s editors do a service to their audience by presenting both the human element of the process, as well as the creative work. By the end of the show, my husband and I are rooting for one agency or another.
The sacrifices some of the agency people make are typical, but heartbreaking. Watching one agency’s creative director sneak out of the office to see his kids for the first time in five days demonstrates the toll the ad industry (like many others) can take from so many people.
It’s also fascinating to see the cutthroat nature of internal politics found at some agencies, which can hit employee moral and squash untapped potential. We’ve all heard about it, but “The Pitch” lets us see it happen. Kudos to the agencies for being bold enough to open themselves up to such scrutiny, no matter which clients might be watching.
At TheFrameworks we’ve had our share of frantic moments searching for that big idea that will blow the client away. But we’ve also enjoyed the exhilaration of that “Eureka!” moment when a great idea surfaces, as well as the excitement of seeing the team pull together to breathe life into it.
I’m just glad we don’t have to do it all on camera.