TheFrameworks on Monday hosted several new and potential clients at our Detroit office to see creative work we produced during the past year. We were joined by Casual Films, our digital and film production partners since 2009.

Lawrence walked the audience through a pictorial story of how the heart and soul of a brand weaves through advertising, collateral and events. Sometimes the brand name was key, while for others it was a new graphical device, strapline or imagery.

A graphical device can, over time, come to symbolize the company in the marketplace. TheFrameworks developed such a graphical device for Dassault Systemes. It will eventually be woven throughout their marketing, but is being introduced through a new campaign we developed titled “If We.”

Our work with Reeves centered on helping to simplify their brand, then weave these simple elements to enhance their brand and take it (successfully) to the market.

Nick from Casual Films shared several examples of how film dramatically reinforces a brand, creating an emotional and powerful connection through music, people, animation and messaging in a way that can only be achieved through film. In many of the examples, intended to reach a global audience, Nick showed how it’s possible to rely solely on imagery to effectively convey the message.

In one partnership, TheFrameworks worked with Casual Films to produce an engaging, emotive and inspirational film that reflects the benefits of the Enovia system, showing how the software can be used to make life better for people around the world.

Additionally, Nick shared a film they produced for a Dassault Systems conference. Casual Films took a multi-industry collateral design TheFrameworks created for the conference and transformed it into an inspiring film used to open the conference, highlight the company’s many industries, and energize the audience.

Dassault Systems recently unveiled on their website another significant partnership between Casual Films and TheFrameworks. Watch the first “If we” television commercial at www.3ds.com.

Sometimes a film needs to help change people’s perceptions of an industry.  Nick shared a film they created to help UNESCO illustrate the positive value of petrochemicals and plastics in everyday life to battle negativity about the petrochemical industry.

All of these examples helped to inspire clients about the ways TheFrameworks can help bring their brand to life. If you’ve been inspired and want to talk more about how we can help your brand, please contact us to begin your journey.